![]() ![]() Of course, you still can listen to your favorite artists or create custom playlists. They’ve focused on solving the very specific users’ need - to discover new music that would match their preferences - and built the whole platform around it. Today Pandora is the leading online radio company and 3rd most popular music streaming service in the US. However, instead of trying to copycat existing solutions, the guys tried to take their own niche… and succeeded! If you’ve never used Pandora, it may seem like just another music streaming app. Why is Pandora so popular? How is it different from Apple Music, Spotify or any other streaming service? Later they’ve used this data to create a matching algorithm and develop a radio app known today as Pandora. The craziest thing is that at first songs were analyzed manually! It took about 20-30 minutes and at least 1 musician to dissect each song. However, the full list of genes was never fully disclosed since it’s officially patented and constitutes a trade secret. These parameters corresponded both to key characteristics of the music (like beat, melody, tempo) and to the smallest detail (like a level of distortion on the electric guitar or a type of background vocals). ![]() They’ve assigned each song from 150 to 450 genes depending on its genre. For that purpose, they had gathered a team of musicological experts and developed their own algorithm to find similar music based on its features. Will Glaser and Tim Westergren wanted to create a B2B tech company that would focus on issues of music discovery. Pandora’s story started with a so-called Genome Project in 1999. But first, let’s figure out why this app is so special. In this article, we’ll focus on tips and tricks to create a radio app like Pandora.
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